Saturday, March 25, 2006

Lebo: Cubanomics and the Denis

[Cross-posted from Pittsblog]

Earlier this year, Mt. Lebanon native, dot-com billionaire, Dallas Mavericks owner, and emerging digital entertainment mogul Mark Cuban lit into Hollywood for its refusal to allow most movie theatres to show Cuban's co-produced film "Bubble." The problem? Not only is Cuban a Hollywood outsider, but the film, which was directed by Steven Soderbergh, was released to DVD at the same time as it was released for theatrical distribution.

Meanwhile, here in Pittsburgh, the Denis theater in Mt. Lebanon closed a year-and-a-half ago and has been sitting dark and silent on Washington Road. All around it, the Mt. Lebanon business district has undergone a steady food-and-drink based revival. Bringing the Denis back on line would be a perfect complement to the existing business zone.

There's a wistful line that pops up around Pittsburgh this time of year that wonders why Mark Cuban doesn't buy the Pittsburgh Pirates. That, I think, is a fantasy that will never come true.

But if anyone has Mark Cuban's ear, please pass along this thought: Why not buy the Denis? Build your own theatrical distribution network, starting in your home town, and use it to break Hollywood's grip on filmmaking and film distribution. Talk about putting Pittsburgh on the entertainment map. How about it? Make the owner of the Denis an offer he can't refuse.
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2 Comments:

Blogger Laurie Mann said...

I'm in partial agreement.

The current Denis needs to be raised and a new theater needs to go in its place. The old theater was a moldy mess with bad equipment. But, sure, Marc Cuban could afford to do that, if he was really serious about this "new method of distribution." I don't believe he really is all that serious, I think he just talks a good game.

The real reason the "experimental" movie did so poorly is that it was a pretty awful excuse for a movie.

March 26, 2006 3:50 PM  
Blogger Matthew said...

I really like this idea. As I walk by the Denis everyday I keep thinking that its a wasted opportunity for the community. Even if Cuban doesn't buy it, I wish somebody would do something with it.

March 27, 2006 11:34 PM  

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