Sunday, December 28, 2008

Did You Know?

mtl magazine publishes a profile of the municipality for the benefit of prospective advertisers. The following is copied from the profile released for the coming year [read the whole thing here]. This advertising for the benefit of advertisers, so no "facts" are neutral. Do what Mt. Lebanon's schools should be teaching our children to do, and test your critical reading skills. Identify the hidden assumptions, missing data, implicit arguments and normative statements lurking in and about this summary.

Reader/Market Profile

Mt. Lebanon residents are among the most affluent, best-educated residents of the Pittsburgh region. They shop for fun and good value; they love to dine out; they travel; they enjoy cultural and educational events; they're concerned about health and fitness, and they plan for the future.

55 percent—more than half our residents—are under 42 years old, and 42.5 percent are in the advertisers' coveted 15-44 age range. Up to three people in each household read mtl magazine.

9,000 of Mt. Lebanon's 13,610 households are family households. More households have children under 18 than adults over 65.

86 percent of Mt. Lebanon residents own their own homes. The average value of a home is $227,311.

Homes range in price from $100,000 to more than $1 million.

82 percent of Mt. Lebanon residents have attended college. 42 percent hold graduate degrees.

The median family income is $98,042.

86 percent of residents work in professional, managerial, sales or office occupations.

Mt. Lebanon is increasingly diverse. Six percent of the population is other than white, with black, American Indian, Asian Indian, Chinese, Filipino, Japanese, Hawaiians and Pacific islanders represented.

People who move here like it. 65 percent of residents have lived in the same house for at least the past five years. On the other hand, we have a constant influx of newcomers—22 percent have moved to Mt. Lebanon from other areas of Pennsylvania or other states.

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