Naming Rights in Lebo?

A sharp-eyed Blog-Lebo reader pointed me yesterday to a Post-Gazette report that Dick's Sporting Goods has purchased naming rights to a new complex of playing fields in Cranberry. (Link here.) The story doesn't report the amount of money involved, or the length of the contract, or the nature of the PR that Dick's will receive.

But it's an interesting idea. Is it one whose time has come -- Mt. Lebanon? Lebo needs a lot of money for its athletic facilities, and there isn't much enthusiasm for tax increases or big bond issues. How about looking into naming rights? Every little bit might help. The "Speedo Aquatic Center" doesn't sound bad . . . .