I ran some errands uptown last Saturday, and, partly out of curiosity, I parked in the Academy lot. Had I not, I probably would have looked for a metered space on the street. Walking a back to the car, I passed the South Garage and noticed that
on Saturdays garage parking costs $1 all day.
This is a great policy, but could it possibly be advertised any worse? I've been uptown many times in the year since I moved back here, and I had no idea about it until last week. Cheap parking is essential for uptown businesses to compete with all the places where shoppers can go and park for free. Sure, the rates are posted on the garages, but customers have to actually come uptown and try and park in the garage to see that. The rates are posted on the
MLPA website, but people don't go check parking rates on the web when deciding where to shop, they operate from memory.
If you doubt how strong the parking effect is, consider that my wife, who is not originally from here, refused to shop at Rollier's for months after we moved here because she didn't know they had a parking lot in back -- she had only ever driven by the front of the store. It never occurred to me to ask her if she knew about the lot, and never occurred to her to ask me where I park when I go there. Instead, she just went to Home Depot. She eventually discovered the lot by accident while driving through Lebo for some other reason. I think her reasoning is typical of most shoppers: they go where they feel it's easiest. The same reasoning applies to any of the businesses uptown that don't have their own parking lots. I'll be much more likely to go to Aldo's or Empire Music on a Saturday afternoon now, knowing that I only have to pay a dollar to avoid having to look for a parking space on the street -- but it took me a year to learn that I can do that.
Adding to the confusion is the fact that the street meters and Academy lot still charge hourly rates on Saturday. Why the inconsistency? The Academy lot, particularly, is equivalent to a single-level garage, why different rates? And what's up with the Sunday rates? From the
MLPA rates page, I have to infer that the garages charge hourly rates on Sunday while the meters are free. Yes? If so, why?
Uptown businesses should be fiercely promoting whatever cheap parking they have available, as should the MLPA, if it wants to serve the Lebo business community.
Labels: parking, uptown, washington road